Brainstorming is a tried and tested method for the promotion of innovation within an organisation. (see Creativity)
- The generation of ideas should be encouraged and any inhibitions that could form a barrier to the process of generating ideas, should be identified and reduced.
- Schemes for innovation should be designed and visibly implemented in a company (see process) so that staff see innovation as part of working life.
- When teams are required to innovate, personality clash should be avoided.
- Innovation is driven by need